Top 10 Digital Products to Sell Online — Ranked by Opportunity in 2025
Everyone wants a list, so here it is. But unlike most ranked lists online, this one is honest about the trade-offs. High opportunity does not always mean easy. Some of the best opportunities require real skill or effort. Knowing that going in helps you set realistic expectations and make a smarter choice.
These rankings are based on search demand, competitive landscape, price point potential, and creation accessibility combined.
#1 — Notion Productivity Templates (Opportunity Score: Very High)
Notion has north of 30 million active users and the vast majority of them are looking for templates. Search volume is enormous, keyword difficulty is low, and the buyer is highly motivated. Notion templates are quick to create relative to their earning potential, and the community is passionate and willing to pay.
The opportunity: Content calendar systems, student planners, project management dashboards, personal finance trackers, and aesthetic life planning templates all sell well. Niche-specific templates (for freelancers, for indie hackers, for remote teams) outperform generic ones.
#2 — Canva Social Media Templates (Opportunity Score: Very High)
The volume of buyers searching for Canva social media templates is staggering, and the creation barrier is low enough that almost anyone with design sensibility can enter the market. The key is differentiation — niche-specific packs and highly aesthetic designs outperform generic bundles.
The opportunity: Packs targeting specific industries (fitness coaches, real estate agents, restaurant owners) or specific platforms (Reels, TikTok, LinkedIn) consistently outperform broad "social media templates" products.
#3 — Resume and CV Templates (Opportunity Score: High)
Demand is evergreen and buyer intent is strong — people searching for resume templates are actively trying to improve their career prospects and will pay for quality. The category is competitive at the generic level but niche resume templates (tech industry, creative fields, executive level) have real breathing room.
#4 — Printable Planners and Journals (Opportunity Score: High)
Simple to create, easy to deliver, and with consistent year-round demand. The printables market is mature but not oversaturated in specific niches. Homeschool planners, keto meal planners, sobriety journals, and wedding planning printables all find dedicated buyer communities willing to pay.
#5 — Online Courses (Opportunity Score: High, Effort Required: High)
The highest price point in the digital products space, but also the highest creation effort. If you have genuine expertise and can create a structured, high-quality course, the income ceiling is significantly higher than any other digital product category. One strong course can outsell 100 template packs.
#6 — Canva Business and Marketing Templates (Opportunity Score: High)
Flyers, business cards, social media ad templates, email headers, media kits — small business owners buy these constantly. The buyer has immediate, practical use for the product and is often willing to pay more than consumer buyers.
#7 — Website Templates (Opportunity Score: High, Skill Required: Higher)
Website templates have high demand, high prices, and relatively low competition in specific platform niches. A polished Webflow template, a niche Shopify theme, or a Wix template for a specific industry can command £30–£200 and sell for years.
#8 — Lightroom and Photo Editing Presets (Opportunity Score: Medium-High)
Photographers, travel creators, Instagram influencers, and lifestyle bloggers buy presets consistently. The market is competitive at the top level but niche presets (underwater photography, golden hour portraits, dark and moody fashion) remain accessible.
#9 — E-books and Focused Guides (Opportunity Score: Medium-High)
The market for e-books is crowded at the generic level, but niche guides on specific problems continue to sell well. A well-researched, well-designed guide that addresses a precise question for a specific audience commands real pricing power.
#10 — Canva Presentation Templates (Opportunity Score: Medium)
Pitch decks, investor presentations, business review slides, educational presentations — demand is steady and the buyer is often professional with higher willingness to pay. The category is competitive, but beautiful, modern presentation templates continue to sell consistently.
How to Use This Ranking
Do not just pick the number one product and copy what everyone else is doing. Use this ranking to understand where demand is strong, then look for the specific niche angle that lets you stand out.
- Pick a product category that aligns with your existing skills.
- Go narrow within that category — the more specific, the better.
- Research what is already selling, find the gaps, and create something better.
- Launch on a platform with built-in traffic so you benefit from day-one visibility.