Types of Digital Products to Sell — A Full Breakdown by Category
Not all digital products are created equal. The category you choose shapes how much you earn, how you create, who you sell to, and how you market. Understanding the full landscape of what is available to sell gives you a massive strategic advantage before you invest any time into creation.
This guide breaks down every major type of digital product, gives you an honest assessment of each, and helps you figure out which category suits your skills and goals best.
1. Templates
Templates are pre-designed, customisable files that save the buyer time. They are the single most popular category in the digital products space right now, and for good reason — they are practical, immediately useful, and easy to sell.
- Canva templates: Social media posts, presentations, resumes, invitations, flyers. Huge demand, low barrier to create.
- Notion templates: Productivity systems, planners, content calendars, CRM dashboards, student organisers.
- Website templates: HTML, WordPress, Shopify, Webflow, Squarespace themes. Higher effort, higher price points.
- Presentation templates: PowerPoint, Google Slides, Keynote. Strong demand from professionals and educators.
- Spreadsheet templates: Excel and Google Sheets budgets, trackers, dashboards. Practical and broadly appealing.
Income potential: £5–£150 per sale depending on type and bundle size. Template packs outperform individual templates consistently.
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2. Graphics and Design Assets
Designers and non-designers alike buy graphics to save production time and improve the look of their work.
- Icon sets and UI kits: Popular with web designers and app developers.
- Clip art and illustrations: Used by teachers, bloggers, and printable product sellers.
- Stock photos: Themed, niche photography packs for content creators and marketers.
- Font families: Typography packs used by designers, brand builders, and print shops.
- Mockup packs: Device and product mockups used to display other digital products — great for selling to other sellers.
- Background and texture packs: Designers need these constantly for print and digital work.
Income potential: £5–£60 per pack. Well-curated font families and comprehensive icon sets can command significantly more.
3. Audio and Music
The content creation boom has created an enormous, consistent market for audio. YouTube channels, podcasts, TikTok creators, game developers, and video producers all need licensed audio.
- Royalty-free music tracks: Background music for videos, streams, and presentations.
- Sound effects: UI sounds, nature sounds, Foley effects, ambient audio.
- Podcast intro and outro music: Short, branded audio for podcasters.
- Loops and stems: Building blocks for video editors and game developers.
- Vocal samples and acapellas: Used by music producers and remixers.
Income potential: £5–£30 per track, higher for packs and libraries. Volume and licensing upsells can significantly boost revenue.
4. Video Assets
Video content is the dominant format online, and the tools to produce it are more accessible than ever. But professional-looking components — transitions, overlays, motion graphics, colour grades — are still in high demand.
- Stock footage: B-roll clips, timelapse, aerial footage, lifestyle video.
- Video templates: Social media video templates, YouTube intro templates, lower thirds.
- Motion graphics: Animated backgrounds, transitions, logo reveals.
- LUTs (Look Up Tables): Colour grading presets for video editors. Increasingly popular.
- After Effects and Premiere Pro presets: Workflow tools for video editors.
Income potential: £5–£50 per asset or pack. Comprehensive template packs can command £50–£150.
5. E-books and Written Guides
Writing-based digital products are accessible to almost anyone with relevant knowledge and the ability to communicate clearly. They remain one of the most flexible categories.
- How-to guides and tutorials: Step-by-step instruction in almost any niche.
- Recipe books: Themed collections with strong niche appeal.
- Business and professional guides: High perceived value, strong pricing power.
- Personal development: Self-help, productivity, mental wellness, goal setting.
- Academic resources: Study guides, essay templates, research frameworks.
Income potential: £5–£50 for most e-books. Comprehensive professional guides can command £30–£100+.
6. Online Courses and Educational Content
Courses are the highest-value digital product category in terms of price point. They are also the highest effort to create, but the payoff reflects that effort.
- Video courses: Structured learning with video lessons, quizzes, and downloadable resources.
- Mini-courses: Shorter, focused learning modules that can be priced at impulse-buy levels.
- Workshops: Live or recorded interactive learning sessions.
- Coaching programmes: Structured multi-week learning combined with personal guidance.
Income potential: £47–£500+ depending on depth, format, and your authority in the subject area.
7. Software, Plugins, and Code
Technical creators with programming skills have access to high-margin, durable digital products.
- WordPress plugins and themes: Consistent demand from a huge base of WordPress users.
- Shopify apps: Growing market as e-commerce expands.
- Browser extensions: Productivity tools, design helpers, automation scripts.
- Code snippets and libraries: Useful tools for developers who need to save time.
- Scripts and automation tools: Anything that automates a repetitive task commands strong pricing.
Income potential: £20–£300 per product. High technical barrier keeps competition manageable.
8. Printables
Printables are a reliable, accessible entry point for new digital product sellers. Buyers download and print at home — delivery is instant and completely hands-off.
- Planners and organisers: Daily, weekly, monthly — consistent year-round demand.
- Party and celebration printables: Invitations, banners, games. Highly seasonal spikes.
- Educational printables: Worksheets, flashcards, colouring pages for teachers and parents.
- Journaling pages: Prompted journal pages, gratitude journals, mood trackers.
Income potential: £3–£20 per set. Volume and bundles are key to strong income in this category.
Choosing the Right Type for You
The best type of digital product for you is the one that sits at the intersection of your existing skills, the market demand, and your willingness to invest time in creation. Pick one category to start, master it, get your first sales, and build from there.