Website Templates to Sell — Wix, Squarespace, and GoDaddy Opportunities for Designers
Website builder platforms have made web design accessible to millions of small businesses and individuals who could never afford a custom-built site. But accessible does not mean unlimited — the default templates on these platforms are used by thousands of businesses, making it hard to stand out.
That gap between "I want a website" and "I want a website that looks unique and professional" is your opportunity. Designers who can create polished, distinctive templates for Wix, Squarespace, GoDaddy, and similar platforms have a steady market of buyers who are willing to pay for something better than the defaults.
The Market for Website Templates
Website templates are one of the higher-effort digital products, but they reward that effort with higher prices and longer sales cycles. A good website template can sell for months or even years after creation with minimal ongoing maintenance.
- Wix: Over 200 million users worldwide. Wix's template marketplace is well-established, but third-party Wix templates also sell well on independent marketplaces.
- Squarespace: Popular with creatives, photographers, and small businesses. Design-conscious user base with higher willingness to pay for premium aesthetics.
- GoDaddy Website Builder: Large user base, particularly among small business owners who want simplicity. Templates that work within GoDaddy's builder have a broad market.
- WordPress: The world's most widely used CMS. WordPress themes are a mature market with consistent demand across thousands of niches.
- Shopify: E-commerce focused. Themes for specific product niches (fashion, beauty, homewares) sell well.
What Makes a Website Template Worth Buying
- Beautiful, distinctive design: The default templates are fine. Yours needs to be better — more polished, more contemporary, more suited to a specific audience.
- Niche specificity: A template designed for yoga studios will outsell a generic "health and wellness" template because the buyer immediately sees themselves in it.
- Mobile-first: Over 60% of web traffic is now mobile. A template that looks great on desktop but broken on mobile will generate poor reviews and refund requests.
- Speed and performance: Slow-loading templates are a dealbreaker for modern buyers who care about SEO and user experience.
- Clear documentation: A well-written setup guide or video walkthrough dramatically reduces support requests and increases buyer satisfaction.
- Multiple page variations: Home, About, Services/Products, Contact, Blog — a full template includes all the pages a small business needs.
Niche Template Opportunities That Are Underserved
- Service businesses: Plumbers, electricians, cleaners, painters — massive market, chronically underserved for polished templates.
- Health practitioners: Therapists, nutritionists, life coaches, chiropractors — need professional yet approachable designs.
- Restaurants and cafes: Food businesses need menus, hours, and reservation capabilities. Platform-specific templates for this niche are in consistent demand.
- Wedding and events: Already covered above — but this niche extends to event planners, florists, and venue businesses.
- Freelancers and consultants: Graphic designers, copywriters, photographers, marketing consultants — all need portfolio websites.
- Non-profits: Charities and community organisations need professional websites but have no design budget.
Pricing Website Templates
Basic single-page templates: £15–£40. Multi-page business templates: £30–£80. Premium niche templates with documentation: £60–£150. Bundles (multiple templates or page variations): £80–£200+.
Where to Sell Your Website Templates
BuyBizz is an excellent fit for selling website templates because its buyer audience is specifically looking for digital products — including website templates, themes, and design assets.