Examples of Digital Products to Sell — Real-World Illustrations Across Every Category

Abstract lists of product categories are useful. Concrete, specific examples of real digital products are better. When you can see exactly what a product looks like, what it costs, and why someone buys it, the path from "I want to do this" to "I know what to create" becomes dramatically clearer.

Here are real-world examples of digital products across every major category — specific enough to be genuinely useful.

Template Examples

• "30-Day Content Calendar for Fitness Coaches" (Canva Template): A 30-post Instagram content calendar pre-filled with post ideas, caption prompts, and hashtag suggestions for personal trainers and gym owners. Priced at £18, this sells to fitness professionals who post daily but consistently run out of content ideas.
• "Freelance Client Onboarding Kit" (Notion Template): A Notion workspace containing a client questionnaire template, project tracker, invoice log, and communication tracker. Sold as a bundle at £25 to freelancers — designers, copywriters, developers — who want to professionalise their client experience.
• "Dark Academia Life OS" (Notion Template): A beautifully designed dark-themed Notion dashboard with linked databases for tasks, goals, books, journaling, and habit tracking. Priced at £17 and marketed to the aesthetic Notion community on TikTok and Pinterest.
• "Luxury Brand Identity Kit" (Canva Template): A collection of 25 Canva templates including logo variations, business card, social media templates, and brand guidelines page — all in a cohesive black and gold palette. Sold at £35 to new small businesses building their brand identity.

E-book Examples

• "The 5-Day Pitch Deck Blueprint" (PDF E-book): A 35-page guide walking first-time startup founders through creating a compelling investor pitch deck — slide by slide, section by section. Priced at £19 and sold to the startup community. High perceived value because professional pitch deck consulting costs thousands.
• "Budget Meal Prep for Busy Families" (Recipe E-book): A 52-page PDF with 40 budget-friendly, time-efficient family dinner recipes including shopping lists and meal prep guides. Priced at £9 and marketed via Pinterest and Instagram to parents and budget-conscious families.
• "The Freelancer's Rate-Setting Guide" (PDF Guide): A 20-page guide helping freelancers calculate their day rate and respond to lowball offers. Priced at £12 and sold to the enormous freelancer audience across creative, technical, and consulting fields.

Audio Examples

• "Calm Study Lofi Pack — 10 Royalty-Free Tracks" (MP3 Files): A collection of 10 lofi hip-hop background music tracks, each 3–5 minutes long, licensed for YouTube and social media use. Priced at £15 and purchased by study vloggers, productivity content creators, and online tutors who need background music they will not get copyright-struck for.
• "Podcast Intro Pack — 5 Branded Jingles" (MP3 Files): Five short (15–30 second) branded podcast intro tracks in different styles — corporate, warm, dramatic, minimal, upbeat. Priced at £12 and sold to the large, growing community of independent podcasters.

Printable Examples

• "The 2026 Goal-Setting Workbook" (PDF Printable): A 20-page printable workbook guiding buyers through a structured annual review and goal-setting process — values identification, goal mapping, quarterly planning. Priced at £8 and spikes dramatically in November and December.
• "Homeschool Weekly Planner Bundle" (PDF Printables): A pack of 15 different printable planning pages for homeschooling parents — weekly schedule, subject tracker, book log, and field trip record. Priced at £12 and sold year-round with peaks before the academic year.

Preset and Filter Examples

• "Golden Hour Portrait Presets — 20 Lightroom Presets" (.XMP Files): A collection of 20 Lightroom presets designed for outdoor portrait photography in warm, golden light. Includes mobile and desktop versions. Priced at £18 and purchased by portrait photographers and outdoor lifestyle creators.
• "Dark Moody Food Photography Presets" (.XMP Files): Ten Lightroom presets for dark, dramatic food photography — moody shadows, rich colours, deep contrast. Priced at £14 and sold to food photographers, restaurant Instagram accounts, and recipe bloggers.

Software and Technical Examples

• "Monthly Budget Tracker — Google Sheets Template": A fully automated Google Sheets budget tracker with expense categories, savings goals, and a visual monthly overview dashboard. Priced at £9 and purchased by individuals and couples wanting to take control of their finances.
• "Restaurant Menu Flyer Template — Canva": A set of 6 professionally designed, fully editable restaurant menu flyer templates in Canva. Priced at £12 and purchased by independent restaurant owners and cafe managers who need marketing materials but cannot afford a designer.

The Pattern You Should Notice

Every example above shares the same characteristics: a clearly defined buyer, a specific problem being solved, an obvious alternative that is far more expensive or time-consuming, and a price point that reflects the value delivered.

That is the formula. Apply it to your own skills and knowledge and you will find your product.

List your digital product on BuyBizz today →

Browse what creators are already selling on BuyBizz →